Tips To Improve The Results Of Product Photography

Photography isn’t a result of shortcuts but plenty of patience, hardworking and curiosity to invent something new. And as we know that images are more powerful and convincing than just words, reputed brands put efforts in product photography. Images can convey the message or information in the fastest way when compared to written content. And this is why product photos are so important and so does eCommerce photographers. 

Today’s eCommerce platforms give the best way to produce innovative images along with individual products or services. In a survey, it has been found that 93% of consumers find images a strong factor, helping in their purchasing decisions online. In nutshell, the conversion rates are directly proportional to the quality of your product photos. 

To help you understand the importance and improving product photography’s quality, we have brought up tips to improve the results of product photography. 

1. Product Photos Are An Investment To Increase Conversions

Throughout the process, always keep in mind that quality and intelligent product photos are in the best interest of your eCommerce business. It is the best way to boost up your business’s conversion rates. Thus, remember that this is a very worthwhile investment in any type of business.

2. Make Plan & Work On Strategy

Every brand has its own image in the marketplace and thus a photographer should plan and strategise the photoshoot accordingly. Before initiating the product photoshoot process, think of the style of photography, most suitable for your brand image. You must have an idea of communication with your potential consumers or clients. 

Hire experienced eCommerce photographers and communicate transparently about the style of the product image you have in your mind.

3. Decide The Type Of Photography You Required

Most common types of photos are product-only-photos, used most commonly on eCommerce platforms. Most of them (including Amazon, eBay, etc.) use clean-cut photos from multiple angles on a neutral background. The neutral layout helps to project the features of the product and hence, help your customers to identify its best factors in the meanwhile. 

On the other hand, lifestyle images welcome more creativity than product-only shots. This type of photos showcases products in the use and thus, they are ideal for sharing on social media platforms or emails or blog posts. 

4. Lighting Is The Key

Photography includes playing and strategically handling light to induce best photos you're your products. One can create new styles, luminosity, textures, colours and enigma with different intensities of light. Thus, proper lighting plays a quintessential role in the production of a successful product image.